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Description
Barry Promotions Marketing DirectorESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. ADVERTISINGWorks in collaboration with account managers to develop sales programs and promotional campaigns. Negotiates promotional rates and contracts. Plans and manages the organizations advertising and promotion activities including consumer intercept, print, electronic, direct marketing and other outlets. Negotiates and manages projects and activities as it relates copywriting, design, layout, and production needs with vendors, suppliers, free lancers and advertising agencies. Reviews rates and classifications applicable to various types of advertising, marketing and public relations expenses and provides appropriate authorization. Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising/sales promotion campaigns. Reviews and approves all advertisements before release. Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaign.MARKETING Establishes marketing goals in cooperation with senior management team and account managers to ensure achievement of targeted market-share thresholds as well as profitability of services and products. Develops and executes marketing plans and programs, both short and long rage, to ensure the expansion of company services and products along with maintain profit targets. Ensures effective control of marketing results and that correction action takes place to be certain that the achievement of marketing objectives are within designated budgets. Evaluates market relations to advertising and marketing programs, policies, and service/product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions. Recommends to senior management team and account managers changes in basic structure and organization of sales/marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities. Minimum 15 years experience across several functional areas including sales, marketing, design, advertising and public relations. Minimum 5 years in management position
- Company: Barry Promotions
- Neighborhood: Neptune
- Job status: Full Time
- Provided by
